Search Engine Optimization SEO is the most affordable way of getting free, well targeted traffic to your website
Make your site the natural answer for the Google search leading to your website - the search engine results people trust most.
Google has become the world's primary tool for accessing and retrieving information.
Seventy to eighty percent of web searchers however, don’t go past the first page of a search.
If your site is on page two - you miss major traffic.
Search engine spiders that crawl your website for ranking view your content very differently than human visitors - and there are over two hundred known ranking factors in Google's algorithm very difficult for humans to perceive.
Most websites today are making common SEO Mistakes that's hurting their website's search engine traffic because consideration has only been given to how the site looks to human visitors - not for search engine spiders so people can find you on Google.
Get a Search Engine Spiders' Eye View of Your Website
See clearly what's invisible to human visitors to be certain your site is getting its best ranking for:
More Traffic More Customers More Sales
Helped pioneer the Internet when he was asked to present to Apple Computer in 1984 one of the earliest consumer software programs for publishing online which today has come to be known as a website.
Helping green entrepreneurs reach their audience on the Internet from an office in California's Santa Cruz Mountains built from 100% recycled materials. Specializing in Local Search Optimization.
Ten Ways a Spider's Eye View of Your Website Can Help You
Receive in-depth keyword and key phrase research.
Target the keyword phrases people are searching the Internet to find you.
Crawl your website with the major search engine’s simulated spider. See what the GoogleBot sees.
Receive advanced algorithm analysis of your site reverse engineering the algorithms of the top ten search results on Google and comparing it with your site's algorithm to know what you need to do to get first page ranking.
Receive expert SEO copy writing recommendations that are keyword targeted in terms of keyword quantity, density and position on your website.
Optimize your page’s title tag, body text and headlines, your description meta tags, optimize your best link text for links pointing to your site that can be one of your most valuable assets for rankings, internal links text, URLs and the other top 35 ranking factors where appropriate.
Determine your site's link popularity. See sites pointing links to your site, one of the most important ranking factors on Google.
Perform an HTML validation check of your website.
Know your website is spider friendly.
Track the immediate results with two ranking reports.
What SEO Clients Say
In the six years Steve Penny has been Prudential Connecticut Realty's SEO, he has greatly helped us achieve number one rankings for twenty out of the top thirty real estate searches for the entire state of Connecticut. His tireless efforts and unique insights into SEO, along with his innate understanding of our business and our competitors, have contributed to our strong online visibility, brand awareness and top position in the markets we serve
-Jeff Spiegel, Marketing Director – Prudential CT Realty
Jeff Spiegel, Marketing Director Prudential CT Realty
Every website is unique in terms of where it is and needs to go to get the top ranking it deserves.
In many instances these ten tasks can be accomplished for the homepage - your most important page for ranking in about ten hours time at $100 an hour.
Factors that can influence this estimate are:
1) The number of keyword phrases optimized for
Your primary optimization is the homepage and 3-6 primary keyword phrases a page can be optimized for. Most website's links from other websites are pointing to the homepage, which is where the majority of many websites ranking strength is focused.
2) The amount of copy rewriting necessary to be keyword targeted
Your keywords should appear in your website body text at approximately 1-2% keyword density. The more text on a page, the more keywords you can compete for.
3) The number of additional landing pages optimized
A landing page is a page visitors arrive to from search engines for the answer to a specific search. The more landing pages are optimized, the more keywords you can compete for.
4) Most importantly, how closely Google's Webmaster Guidelines were followed in the creation of the site which are published at:
If you want top ranking on Google, you have to follow Google's Webmaster Guidelines.
Off-site optimization such as link campaigns and directory listings are more open ended and are billed on an hourly basis.
Steve Penny's Clients
Video speaking at the world's largest human resource conference
Author of HIRING THE BEST PEOPLE and 7 WAYS TO MOTIVATE PEOPLE: See videos from these presentations for the crucial questions to ask to get the results you need. Steve's taught THE INFORMATION REVOLUTION: HOW TO MAKE IT WORK FOR YOU on seven California State University Campuses.
Google says "If you're thinking about hiring an SEO, the earlier the better. A great time to hire is when you're considering a site redesign, or planning to launch a new site. That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up."
Natural, affordable green search engine optimization
What SEO Clients Say
Steve's link campaign tripled my webtraffic. My near-death experience is the top ranked story on Google. I recommend Steve Penny to friends and colleagues all the time! Mellen-Thomas Benedict - prominently featured in Depack Chopra's last book "Life After Death" Mellen-thomas.com
As an experienced web developer I understand that a successful SEO web strategy is both an art and science. Most developers are unable to stay on top of the high degree of specialized knowledge and tools required to understand today's complex search algorithms.
Steve Penny is truly a specialist in this area and has consistently obtained top rankings for my clients.
I never hesitate to recommend Steve Penny to clients who are serious about their web presence. Steve is dedicated, extremely knowledgeable, easy to work with and above all... he gets top results!
I'm a personal injury attorney and my website suddenly vanished from the rankings on Google during one of San Francisco's greatest disasters - right when clients needed to find me the most. Steve figured out what the problem was, got a Bengali webmaster to take down the duplicate content of my site he had published, knew how to use Google Webmaster tools in a special way very few people know to activate a recrawl of the site, and had my website back up on Google within 55 hours of contacting him. I doubt anyone could have done that this quickly! Corbettlaw.com
Steve Penny's spiders-eye view of my personal budgeting website more than doubled MoneyTracker.com's traffic. I'm a financial advisor - and I paid Steve more than he asked to achieve results like this on Google. Steve's extremely thorough, resourceful, and wonderful to work with as a professional. Judy Lawrence Personal Financial Advisor Moneytracker.com
Steve Penny is an SEO genius! My office is half a block from Google's headquarters and Steve's spiders helped get my website #1 ranking for "Mountain View, CA Psychologist" on Yahoo and Google. His follow-up and attention to detail is outstanding!
Dr. Nancy Wesson Wespsych.com
Steve Penny - Affordable Search Engine Optimization SEO Services for Real Estate, Health Care, Financial Advisors, Attorneys, and Green Technology Companies Located in Northern California's San Francisco and Monterey Bay Areas including Santa Cruz, Aptos, Monterey, Los Altos, Campbell, San Jose, Mountain View CA.